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Cover image for YouTube channel in 2022. What content should be?
mattiethomass
mattiethomass

Posted on • Updated on

YouTube channel in 2022. What content should be?

Considering starting a YouTube channel but don't know what kind of video content you will create? We have great ideas for channel management that will help you choose the right direction, diversify your content, and are guaranteed to get your audience on YouTube. Read, get inspired, and go ahead - to create a dream channel!

Music channel

If you love music and are ready to devote life to it, then that option is for you. More than a billion users from different countries visit YouTube every month. Why don't they become the target audience for your channel?

The biggest obstacle to success in any endeavor is giving yourself a reason not to do anything. Simply by taking action and shooting your first video and adding royalty free music to it right after you finish reading the last letter of this article, you will advance further than 95% of people. Everyone talks a lot but does little. So, get started today.

You need to work on the channel and constantly expand your audience. How to do it? There are different ways. For example, you can upload videos about how the shooting went. These videos help build strong trusting relationships with viewers.

Music videos and lyrics videos usually take center stage on artist channels. This is the kind of content fans are looking for.

People use YouTube search the same way they search on Google (or Yandex). They are likely looking for “Katy Perry-Roar” or “Lorde-Royals Cover” much more often than your name or something like “Jazz on Saxophone”. Accept it and use it to your advantage. Find authors and performers whose work is close to you, and invite them to create a joint project. This will allow you to find new fans and become a pro in the field.

Unpack the goods

A very trending kind of YouTube content - especially if you're filming electronics unboxing. After all, before buying, people are always interested in seeing how the product looks like, and at the same time watching the emotions of the channel's author.

Do reviews

Product unboxing videos are fascinating, but usually not informative - so you can make full reviews of the purchased product or service, talk about their characteristics and share your personal opinion with viewers. Such honest reviews are very valuable content on YouTube, users will be very grateful to you if you describe all the pros and cons of the product and give your verdict - is it worth your money.

If you share your opinion on the quality and ease of operation of the product, people will come to your channel before making a decision.

Educate

When it comes to technology, many people fall into a stupor and simply are not able to figure out on their own how to use this or that device, service, program. And many people prefer to go straight to YouTube than delve into incomprehensible instructions. You can find anything here, from building instructions for furniture from IKEA to learning JavaScript or playing the guitar. And if you consider yourself an expert in some business - share your knowledge on YouTube and increase your expertise by helping others!

Share your favorite recipes

The recipes on the sites we are used to are good, but not as interesting and intriguing as the video recipes. Here you cannot remember anything - just have the necessary ingredients on the table and cook together with the author of the channel, periodically pressing "stop". Therefore, such videos will always be interesting and useful, especially if you know how to cook something unique - for example, dishes from different cuisines of the world, healthy sweets, or homemade bread. For some, your video can be a real godsend.

Discuss news

If you follow the politics or life of celebrities and like to discuss the latest news, it looks like you have another idea for creating a video, because there are a lot of those who are not indifferent on YouTube. You can host your news show, covering the latest events and giving your comments, or simply share interesting news on a specific topic. An interesting rubric, for example, was invented by travel blogger Kasho Hasanov - "News from China", in which he talks about the strangest and craziest incidents from this country.

If you cannot decide on the topic then this is for you

 DO NOT create a channel until you have answered the following questions!

  • What do you think about most and most often?
  • What answers would you like to receive and what are you interested in reading about?
  • What books do you like and what sites do you visit most often?
  • How do you spend your free time?
  • If you had more free time, what would you spend it on?
  • What are you ready to talk about in any situation?
  • What activity can motivate you to get up in the morning and take action?

 

Just take a leaf and a pen and write! I hope you have done everything and keep looking at the list of answers. It was about your inner world.

Now let's deal with the external. It is important to understand how you manifest and how other people see you. Oftentimes, the result of this exercise can shock you and even change your life. But it's worth it!

Answer your questions:

  • What are the most common requests you receive?
  • What topics are you willing to advise on?
  • What seminars/training have you attended in the last month/year?
  • What are you best able to do?

And then ask your friends/acquaintances / relatives/parents:

  • What is the most interesting thing for them to listen to when you talk to them?
  • What are your strongest qualities? (In their opinion)
  • What do you know best about? (In their opinion)

 

When you get the answer to these questions, I think the issue with the topic for the channel tubes will already be resolved. Otherwise, you have a huge chance to choose “not your topic”, which will exhaust you very quickly and you will abandon everything. Without this love for the chosen topic - no, no, no!

The process of creating your channel will take a lot of time and effort. Surely you have a dream - so follow it. Think of YouTube as an “electronic version” of the big stage. Do what you like, show your talent and people will appreciate it.

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